coterie creative co.

Canadian Yachting West redesign

Added on by Amanda Lee Smith.

I grew up in a house full of boating magazines.

Habitually on Saturday mornings, Dad would fetch the latest issue of Pacific Yachting or Boating off the London Drugs newsstand. (Aside: it might have been on one of these excursions that, as a 10-year-old, I first discovered Disney Adventures magazine, launching my lifelong passion for periodicals... remember that?!)

All dad's magazines looked the same: aerial views of a fast-moving boats driven by a middle aged men, with two bikini-clad babes on board. No secret who they're targeting.

For my final PUB602 assignment I re-envisioned one of these mags—stripping it down and stepping up the sophistication to include the female audience that's largely ignored.