coterie creative co.

Domain7

[Tracey Falk photo]

[Tracey Falk photo]

I've been working with Domain7 since 2011. It's been an honour to guide their voice from where it started as the gee-whiz little-web-agency-that-could to the international digital-change firm it is today.

Along the way the message and tone have been refined, but at its core Domain7 remains committed to creating empathetic, human experiences online. Developing a strong online voice has been a vital part of that.

About Amanda, four huge skills you should know about:
1) Her reliability is unsurpassed. Focused, consistent, constant, organized, dependable. She’s allergic to dropping the ball.
2) Her expertise is deep. Incredibly keen editorial eye, adept with constructive feedback, drawing from a huge background, from her MPUB to her editorial experience. I always appreciate Amanda’s edits to my own writing and ideas.
3) Her narrative voice is selfless: She is incredibly versatile in adopting the right voice for a brand or project, hand disappearing inside the puppet. She doesn’t let her own perspective distract the reader from the entity she’s writing about or writing as.
4) Her style is confident and well-curated. Amanda can absorb and select choice elements of the ethos, culture and style of a place, and somehow embody the most fitting characteristics. She’s savvy and careful about style, in voice, culture and design.
— Kevan Gilbert, Director of Creative Strategy, Domain7

Sample Work

Main site copy:  In 2012 we launched D7's "Humanize the Web" campaign with a  new fully-responsive web site . I created the copy across the site, including our hugely influential  Manifesto .

Main site copy: In 2012 we launched D7's "Humanize the Web" campaign with a new fully-responsive web site. I created the copy across the site, including our hugely influential Manifesto.

Case studies:  Showcasing recent work is central to Domain7's speedy growth. I craft  each case study  to show how web projects can transform businesses and organizations. 

Case studies: Showcasing recent work is central to Domain7's speedy growth. I craft each case study to show how web projects can transform businesses and organizations. 

Channel7 Blog : In the last three years D7 has earned a reputation for leading strategic insight.  The Channel7 Blog  has been the central platform sharing those innovative ideas. I oversee 30+ writers, editing and ghostwriting on their behalf.

Channel7 Blog: In the last three years D7 has earned a reputation for leading strategic insight. The Channel7 Blog has been the central platform sharing those innovative ideas. I oversee 30+ writers, editing and ghostwriting on their behalf.

Blog Content