Carta is a Toronto-based software company that provides processing for prepaid and mobile financial services. They have ambitious growth plans and are partnering with banks, telcos and prepaid program managers around the world to roll out contactless payment technology.
They are tech leaders and needed to generate the thought-leadership to prove it!
I developed a content marketing plan including key audience profiles, competitive review, voice and tone guidelines, and an editorial strategy. Executing the plan, I now ghostwrite weekly blog content, turning highly complex ideas into easily digestible posts.
As part of a larger marketing strategy at Carta, the content has seen huge traction:
- 51% lift in organic traffic to Carta's website
- 49% increase in LinkedIn followers
- dramatic leap in keyword ranking
- significant improvement in name recognition at events and in forums